Blue Harbor Senior Living

  • Community Outreach Director

    Job Locations US-TN-Knoxville
    Job ID
    Sales and Marketing
    Regular Full-Time
    Raintree Terrace
  • Overview

    Do you want to become part of a fun, positive, professional team that loves to work with seniors? Raintree Terrace, managed by Blue Harbor Senior Living, currently has an exciting opening for a Community Outreach Director.


    At Blue Harbor Senior Living our mission is to celebrate the unique qualities of our Residents by providing personalized care and exceptional service in a compassionate environment.


    • Collaborate with the community sales team to develop and implement the quarterly marketing action plan (QMAP) for community
    • Collaborate with community sales team with sales call planning and monitor effectiveness of outreach program
    • Develop and execute strategies to generate new qualified leads through focused, outreach sales calls to productive professional referral sources
    • Through community outreach activity, generate interest, identify new potential markets, and educate prospective residents and their families on the benefits of living in a senior living community
    • Ensure YARDI CRM database is used to track lead generation, current sales activities, prospect readiness, and referral source success in an accurate and timely manner
    • Maintain YARDI database with referral sales call records
    • Identify and report market trends that may indicate adjustments to the marketing strategy of the community
    • Advise Executive Director of any operational problems that may affect sales
    • Initiate and coordinate visits by influential persons and community groups to the community for marketing exposure
    • Develop network relationships with other professionals in the industry to enhance community awareness and promote services
    • Visit current residents in the hospital and in rehabilitation centers with the combined purpose of PR and opportunity for sales calls
    • Conduct home visits with residents and families as appropriate
    • Represent community at networking events and trade shows
    • Provide external presentations (i.e., to senior centers, hospital professionals, church and civic groups) to provide exposure and increase awareness of community in the marketplace
    • Work with corporate and marketing team to maintain social media and email based marketing for the community
    • Organize and promote special events such as theme parties and educational programs to generate traffic
    • Monitor department budget and expenditures





    Education and/or Experience Requirements include the following:

    • Minimum three (3) years experience in sales, middle/management position for retirement community. assisted care community or related enterprise
    • High school diploma or equivalent
    • Formal education or specialized training in management, marketing, or sales


    We offer a competitive compensation package including:

    • Medical, dental, & vision benefits
    • 401 (k) with generous company match
    • Vacation, Sick & Holidays


    Based in Portland, Oregon, Blue Harbor Senior Living is a growing senior living company, currently operating communities across the United States. Blue Harbor’s home office provides top-level support services for all of our senior living communities. The Community Outreach Director position presents an outstanding opportunity to join the team of our growing and dynamic organization.


    Blue Harbor Senior Living is an Equal Opportunity Employer.


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